How To Make Good Coffee
How To Market Accounting Sites by Submitting Content
One powerful method for attracting online traffic that exceedingly few accounting professionals utilize is writing and submitting articles. I won’t imply it’s free because it does take time, but it won’t cost you any real money. Be it time expended maintaining social media websites or money on SEO or paid search advertising on Google we all need to pay to promote our accounting websites someway, but it’s absolutely inexpensive and compelling if you’re willing to stick with it.
It’s actually ridiculously easy to get started. The first step in becoming an article author is submitting articles to article directories. First… find something to write about. Choose a subject that will attract your prospects and you’ll maximize the probability of attracting good traffic to your site in addition to giving your website a boost in the search engines.
One great trick is to write an article as if you’re writing a letter to a friend. Make it personal, informative, and/or amusing. A lot of blog “authors” don’t even write their own articles. They outsource the writing to a ghost writer. Websites like mTurk and oDesk are full of eager young writers who will be willing to write something you can put your name to.
So why write articles? Let’s examine the two big reasons:
1. Position Yourself as an Expert
By publishing online articles you are visibly positioning yourself as an accounting “maven”, or expert.Prospects are often impressed by online publications, and when networking this offers a great opportunity to harvest Email addresses for direct marketing efforts, “As a matter of fact I wrote an article about it. Give me your card and I’ll send you a link.”
2. Get Links
Article sites give you something called a resource box. This a short section where you can put a by-line and short bio, as well as a link to your website and any other information you might want to include. Search engines use these links to determine the importance, and therefore the ranking, of your website in relation to certain keywords, and these links can also drive traffic to your site.
Your article doesn’t need to be brilliant. Nobody expects to see a Pulitzer prize winner every time they read a blog. What’s important is VALUE. Publishers want articles that their readers will find worthwhile. Ideas and information are what matter. As long as you run spell check and you’re saying something worth hearing most publishers will be happy to add your content to their site.
Take your time with this process. Don’t expect instant results. Write several articles and submit them to multiple article submission services to get started. It can take a long time to get noticed, and nobody needs a flash in the pan writer.
There’s an online service called Google Alerts you can use to track your article titles and identify people using your content. When you find people using your stuff contact them, thank them, offer them more, and you’ll have used the article to leverage a relationship with a potential future publisher. Making friends is the real name of the game in publishing. Becoming an online author requires you to network in very much the same way you network for accounting clients. Friends won’t just look for your work on article submission sites, they’ll contact you and ASK for content. When this happens you’ll have become an invited guest blogger, and this will earn you respect with that blogger’s entire community of bloggers.
Yes, this is a lot of work, and honestly, there are no guarantees that you’ll get contacted by an Accounting Today beat reporter. But even if all you do is bring in a number of backlinks your accounting website will benefit in Google, earn some guests, and in time bring new clients into the company.
|
|
Coffee People Donut Shop Medium Roast, K-Cup for Keurig Brewers … |
|
|
Timothy’s World Coffee, Breakfast Blend K-Cup Portion Pack for Keurig K-Cup Brewers (Pack of 50) $29.00 Timothy’s World Coffee, Breakfast Blend, K-Cups for Keurig Brewers, 50 Count Box… |
|
|
Presto 114316 04820 PopLite Hot Air Corn Popper $29.99 Plug in Prestos PopLite and the party begins. In less than 2.5 minutes you will have up to 18 cups which is equal to two large bowlfuls of fluffy popcorn with virtually no unpopped kernels. And because the machine uses hot air instead of oil the resulting snack is healthier and lower in calories. Thats not to say you can nott add butter in fact the half cup measuring cup on top of the popper doubl… |
|
|
How to Succeed in Business Without Really Trying $9.98 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
|
|
Belkin Mini Surge Protector Dual USB Charger $9.99 Protect your electronic devices while traveling…. |
|
|
Waxman 7284 Self-Stick Round Felt Pads, Brown, 1-Inch $1.08 Waxman 4728495N 16 Count 1″ Soft Touch Self Stick Felt Pads, BrownWaxman 4728495N 16 Count 1″ Soft Touch Self Stick Felt Pads, Brown Features:; Felt pad; Protects any surface from scratches; Self stick; Brown; Round; 1″; 16 per card… |
|
|
Belkin Conserve Socket with Energy-Saving Outlet $22.49 Conserve Smart AV Auto-Off Surge Protector. Now you can automatically turn off up to five entertainment system ponents when you turn off your TV and easily reduce standby power. The Master Outlet senses when your TV is on or off and controls power to five peripheral outlets for your AV ponents. Two outlets stay on for devices that need continuous power like DVRs. Control power to your whole entert… |
|
|
Original Sin (Unrated Version) $7.19 ORIGINAL SIN – DVD Movie… |
|
|
Keurig My K-Cup Reusable Coffee Filter $14.95 K-Cup Adapter for B40 Elite, B50 Ultra, B60 Special Edition Keurig brewer / Allows you to use any gourmet ground coffee desired in your Keurig brewer… |
|
|
Green Web Raspberry Ketones 500 mg, Ultra Weight Loss Supplement, with African Mango, Green Tea, and L-Carnitine, 60 capsules $16.74 The #1 Raspberry Ketones brand on Amazon! Raspberry Ketone is a natural phenolic compound that is responsible for the heavenly aroma of red raspberries. Raspberry ketones helps increase fat breakdown and increase fat burning by a number of different mechanisms. It can lead to increased lipolysis, which helps breakdown fat, increased resting energy expenditure, which increases the rate in which ca… |